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In 1998, the Newark Municipal Council approved the creation of the
Newark Downtown District (NDD) a Special Improvement District (SID)
dedicated to revitalizing Downtown Newark by improving the economic
viability of the central business district and enhancing the quality
of life for residents, workers, students and visitors. The NDD provides
supplemental cleaning services, hospitality/security services, marketing,
special events, and physical improvement programs for the downtown
district. The SID is funded through a special assessment on nearly
600 commercial properties in Downtown Newark. Since the Newark Downtown
District (NDD) became operational in 1999, it has literally hauled
away tons of trash, produced and initiated events such as weekly Farmers
Markets and Foodtopia Food Festivals, managed a $1 million façade
improvement program for small businesses that yielded $10 million in
private investment, and produced collateral materials to promote Downtown
Newark to visitors and investors such as the Downtown Newark Map, Downtown
Newark Cultural Guide, Downtown Newark Restaurant Guide, and the Downtown
Newark Real Estate Marketing Packet.
Now in its ninth year of operation, the Newark Downtown District (NDD)
is embarking on its most ambitious project to date, a $17.5 million renovation
of the downtown streetscape.

The Newark Downtown District Streetscape Improvement Project
will be financed through an innovative partnership with the New Jersey
Economic Development Authority (NJEDA). The NJEDA has approved $10
million in bonds to be issued on behalf of the NDD, and the debt service
on the bonds will be paid for by the Newark Downtown District (NDD).
The remainder of the $17.5 million will be supplied through cash and
in-kind commitments from the City of Newark, the Newark Urban Enterprise
Zone (UEZ), the Newark Downtown District (NDD), and PSE&G.
Newark Mayor Cory A. Booker says, “We are particularly
thrilled that we were able to finance this Project through mostly private
resources – and
at minimal cost to the citizens of Newark.”

The Project, which broke ground on Tuesday, June 26, 2007, will occur
in phases over a three-year period. The first phase of construction
will focus on the area immediately surrounding the Prudential Center – including
portions of Market Street, Edison Place, Alling Street and Mulberry
Street – in
an effort to prepare the area for the grand opening of the arena this
fall.

The streetscape design was led by BRV Corporation of New York
and Stantec/Vollmer, a Newark and New York-based engineering and landscape
architecture firm, with support from H3 Hardy Collaboration Architecture
LLC. The team previously worked together on large streetscape improvement
projects in New York City in the areas of Grand Central, Bryant Park,
and 34th Street. The wayfinding signage is being designed by Newwork. |
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